PRC, one of the nation's leading providers of outsourced customer management, announced today that Frank Veros will be leading the Company's automotive businesses as Vice President of the newly established automotive vertical. Based in PRC's Corporate Headquarters in Ft. Lauderdale, Mr. Veros will oversee all of PRC's automotive related clients as well as the development of new business in this sector.

Joining PRC with a legendary reputation in automotive customer service, Mr. Veros was with Ford Motor Company for over 30 years and held numerous leadership roles in Ford's Marketing, Sales and Services Divisions. In 1982, he was responsible for launching Ford's first Dealer Call Center, as well as successfully leading the integration of the U.S. and Canadian call center operations for vehicle order processing.

"Frank is considered to be a pioneer in the automotive customer service industry and we are thrilled that he brings his experience and business savvy to PRC," said John G. Hall, PRC CEO.

Joseph G. Livingston, PRC's President and COO added, "When Frank joined PRC, our company instantly became a formidable force in the automotive customer service industry. There is no-one else who betters understands the automotive industry and its customers, and I look forward to the many directions Frank takes this PRC vertical."

"I was impressed with PRC's desire and dedication to compete in the automotive world, and I'm looking forward to growing and building the ultimate customer service solution," said Mr. Veros. "The difference in the quality of cars being made today is becoming minimal. The tiebreaker between companies is in customer service. By focusing on the customer, PRC will provide true value for these companies, allowing them to concentrate on product and market share."

In 1993, Mr. Veros established Ford's Business Assistance Center that strategically integrated their key dealer and fleet call centers into one organization, sharing one common facility, technology and internal processes. In 2001, Mr. Veros was named Manager of the Year for the US by the Call Center Networking Group (CCNG) for his outstanding leadership.

Mr. Frank Veros received his B.S. degree in Marketing and his MBA from University of Detroit Mercy with post graduate work at Duke and the University of Paris.